Document Type: Original Article

Authors

1 Department of Social Communication Sciences, Faculty of Humanities Sciences, Islamic Azad University, East Tehran Branch, Tehran, Iran

2 Associate professor of Communication Sciences, Faculty of Humanities Sciences, Islamic Azad University, East Tehran Branch, Tehran, Iran

3 Associate professor of Communication Sciences, Faculty Humanities Sciences, Allameh Tabatabaei University, Tehran, Iran

Abstract

This research is carried out to study lifestyle of family series which were broadcasted in the first 6 months of 2011 from Channels 1, 2, 3, attracted huge audience and had family genre. Research data was analyzed by content analysis and statistical software SPSS. Lifestyle values of families in series were studied from view of material and spiritual values. Material values of lifestyle included: 1. Consumption patterns (type of property and possession, price and area of house, type of furniture, decoration of furniture, appearance, type of car and its price, consumption model of food),  2. Leisure model (manner of spending leisure time). Immaterial (spiritual) values of lifestyle included: 1. Attitude values (families’ attention to cultures and customs, ancillaries of faith and Quran’s commands, families’ attitude to relations between boys and girls, families’ attitude to manner of earning money), 2. Type of relations within family (members’ commitment in carrying out their tasks, reaction of children and family members at the time facing problems, type of training method, way of solving problem, man’s participation in house and type families’ relation). According to results, lifestyle of families from upper social class was noticed more than lower and middle social class and also luxury goods, values and leisure models of upper social class were displayed impressively, lifestyle which was shown in series was mostly modern. Each of these indexes are discussed separately in this article.  

Keywords

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