Assael, H. (2004). Consumer behavior: A strategic approach. Boston: Houghton Mifflin Company.
Arndt J. (1967), Role of product-related conversations in the diffusion of a new product. J Mark Rs; 4:291 – 5.
Balasubramanian Sridhar, Mahajan V. (2001), the economic leverage of the virtual community. Int J Electron Commer; 5(3):103 – 38.
Bickart Barbara, Schindler Robert M, (2001), Internet forums as influential sources of consumer information. J Interact Market; 15(3):31 –40.
Black, D.S.S., Mitra, K., & Webster, C. (1998). Word-of-Mouth communications: A motivational analysis. Advances in Consumer Research, 25, 527–531.
Bone, P.F. (1992). Determinants of Word-of-Mouth communication during product consumption. Advances in Consumer Research, 19, 579–583.
Bone Paula F,( 1995), Word-of-mouth effects on short-term and long-term product judgments. J Bus Res; 32:213–23.
Burzynski, M.H., & Bayer, D.J. (1977). The effect of positive and negative prior information on motion picture appreciation. The Journal of Social Psychology, 101(1), 215–218.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 345—354.
Duhan, D.F., Johnson, S.D., Wilcox, J.B. and Harrell, G.D. (1997), “Influences on consumer use of word-of-mouth recommendation sources”, Journal of Academy of Marketing Science, Vol. 25 No. 4, pp. 283-95.
Engel James E, Blackwell Roger D, Kegerreis Robert J. (1969), How information is used to adopt an innovation. J Advert Res; 9:3– 8.
East, R; Hammond, K; Lomax, W ;(2008); Measuring the impact of positive and negative word of mouth on brand purchase probability; Intern. J. of Research in Marketing 25, 215–224.
Gruen, T.W., Osmonbekov, T. and Czaplewski, A.J. (2006), “E-WOM: the impact of customer-to-customer know-how exchange on customer value and loyalty”, Journal of Business Research, Vol. 59 No. 4, pp. 449-56.
Godes, D. and Mayzlin, D. (2004), “Using online conversations to study word-of-mouth communication”, Marketing Science, Vol. 23 No. 4, pp. 545-60.
Goyette, I; Ricard, L; Bergeron, J; Marticotte, M ;(2010); e-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context; Canadian Journal of Administrative Sciences, 27: 5–23.
Gruen, Osmonbekov, Czaplewski;(2006); eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty, Journal of Business Research 59, 449 – 456.
Hennig-Thurau, T. and Walsh, G. (2003), “Electronic word-of-month: motives for and consequence of reading customer articulation on the internet”, International Journal of Electric Commerce, Vol. 8 No. 2, pp. 51-74.
Hennig-Thurau Thorsten, Gwinner Kevin P, Walsh Gianfranco, Gremler Dwayne D, (2004), Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the Internet? Interact Market; 18(1):38 – 52.
Hill, R. A., & Dunbar, R. I. M. (2003). Social network size in humans. Human Nature, 14(1), 53—72.
Kaplan, A; Haenlein, M, (2011). Two hearts in three-quarter time: How to waltz the. Business Horizons; 54, 253—263.
Katz Elihu, Lazarfeld Paul, (1955), Personal influence. Glencoe, IL’ Free Press.
Keaveney, S. M. (1995). Customer switching behavior in service industries: An exploratory study. Journal of Marketing, 59(2), 71−82.
Kotler, P. and Keller, K.L. (2008), Marketing Management, 13th ed., Prentice-Hall, Upper Saddle River, NJ.
MacInnis Deborah J, Jaworski Bernard J.( 1989); Information processing from advertisements: toward an integrative framework. J Mark; 53:1– 23.
Marsden, P. V. (1987). Core discussion networks of Americans. American Sociological Review, 52(1), 122—131.
Reingen, P. H., & Kernan, J. B. (1986). Analysis of referral networks in marketing: Methods and illustration. Journal of Marketing Research, 23(4), 370—378.
Richins, M.L. (1983). Negative Word-of-Mouth by dissatisfy end consumers: A pilot study. Journal of Marketing, 47, 68–78.
Silverman, G. (1997), “Harvesting the Power of Word of mouth,” Potentials in Marketing, 30(9), 14-16.
Sachse, S; Mangold, S ;( 2011); Brand equity dilution through negative online word-of-mouth communication, Journal of Retailing and Consumer Services ,18 , 38–45.
Singh, J. (1990). Voice, exit, and negative Word-of-Mouth behaviors: An investigation across three service categories. Journal of the Academy of Marketing Science, 18(1), 1–15.
Swan, J.E., & Oliver, R.L. (1989). Post purchase communications by consumers. Journal of Retailing, 65(4), 516–533.
Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of mouth versus traditional marketing: Findings from an Internet social networking site. Journal of Marketing, 73(5), 90—102.
Park, D.-H., Lee, J. and Han, I. (2007), “The effects of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement”, International Journal of Electronic Commerce, Vol. 11 No. 4, pp. 125-48.
Voss, K.E., Spangenberg, E.R. and Grohmann, B. (2003), “Measuring the hedonic and utilitarian dimensions of consumer attitude”, Journal of Marketing Research, Vol. 40 No. 3, pp. 310-20.
Whyte, W.H. Jr. (1954). The web of Word of Mouth. Fortune, 50(5), 140–143.
Wangenheim, F.V. and Bayon, T. (2004), “The effect of word of mouth on services switching: measurement and moderating variables”, European Journal of Marketing, Vol. 38 Nos 9/10, pp. 1173-85.
Wu,P ; Wang.Y ;(2011); The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude; Asia Pacific Journal of Marketing and Logistics Vol. 23 No. 4, pp. 448-472.