Original Article
Javad Khamisabadi; Hossein Adelkhani; Mehdi Zaeimi Sakhavidi
Volume 5, Issue 4 , October 2016, Pages 260-267
Abstract
Corporate entrepreneurship refers to the activities that enhance organization’s ability to innovate, take risk and seize market opportunities. It also refers to the development of new products or services, administrative systems and techniques, and the development of new business models and business ...
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Corporate entrepreneurship refers to the activities that enhance organization’s ability to innovate, take risk and seize market opportunities. It also refers to the development of new products or services, administrative systems and techniques, and the development of new business models and business ventures. Moreover, corporate entrepreneurship consists of the process where an individual or a group of individuals, within an established organization, creates an innovation or a new organization and is involved in the process of wealth creation. Therefore, the purpose of this paper, and a survey conducted for it, is to examine the impact of corporate entrepreneurship on business performance of Iranian large organizations.
Original Article
Ehsan Hosseiny; Javad Khamisabadi; Babak Norouzi; Mohammad Sadri
Volume 5, Issue 4 , October 2016, Pages 268-276
Abstract
The strategic management process implies the management staff has at least three engagements: define, conduct and evaluate applied strategy. However, the most common reasons of firm bankruptcy are linked to wrong implementation and that’s why implementation is often defined as the Achills heel ...
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The strategic management process implies the management staff has at least three engagements: define, conduct and evaluate applied strategy. However, the most common reasons of firm bankruptcy are linked to wrong implementation and that’s why implementation is often defined as the Achills heel of the strategic management process (Roney, 2004, p. 233). Unfortunately, most strategic planning efforts fail during this crucial phase and firms waste significant resources already invested. This paper examines the literature of strategy implementation and post a link between some critical points, important to reduce errors in strategy implementation and improve firm performance.
Original Article
Mohammadreza Mohammadvand Nahidi; Karam Jafari Parvizkhanlou; Arash Ketabforoush Badri
Volume 5, Issue 4 , October 2016, Pages 277-282
Abstract
This paper concentrates on the relationship between trade openness, financial openness and government size concerning the ECO. Compensation hypothesis explains that trade-openness is positively interconnected with the government size. Also, financial openness has negative relationship with the government ...
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This paper concentrates on the relationship between trade openness, financial openness and government size concerning the ECO. Compensation hypothesis explains that trade-openness is positively interconnected with the government size. Also, financial openness has negative relationship with the government size. Using panel data for ECO countries during 2000-2009, we have found evidence of a positive relationship between trade-openness and government size and also a negative relationship between financial openness and the size of government.
Original Article
Seyed Morteza Madani; Seyyedeh Najmeh Hosseini
Volume 5, Issue 4 , October 2016, Pages 283-289
Abstract
Dispute resolution council is emerging institution in Iran and other countries. This research is inductive. The current study is also correlative since it seeks to investigate the relation between dependent and independent factors. It is a periodic study because it studies a specific period and it can ...
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Dispute resolution council is emerging institution in Iran and other countries. This research is inductive. The current study is also correlative since it seeks to investigate the relation between dependent and independent factors. It is a periodic study because it studies a specific period and it can be an applied research. We used a questionnaire included 15 questions and distributed amongst clienteles of dispute resolution council of Torbat-Heydarieh and 450 people respond to the questionnaire during 6 months of 2013. Results of the research indicated that clienteles were not satisfied about behavior of clerks and members of dispute resolution council. Moreover, people were not satisfied about knowledge of employees and members related to of the dispute resolution council in Torbat-Heydarieh, whereas, were satisfied about processing time of solving problems by employees and members related to of the dispute resolution council.
Original Article
Marzieh Ronaghi; Hassan Danae; Hamed Haghtalab
Volume 5, Issue 4 , October 2016, Pages 290-299
Abstract
Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender ...
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Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender on consumer behavior (acase study on mobile phone) according to the marketing mix. The methodology is causal-comparative Research. The currentsearching society is the student of Islamic Azad university of Neyshabuor and we have used the stratified random sampling and simple random sampling to select samples. Sample reach to 364 people. Also, in this search has been used from Questioner for tools of gathering data, and it is Reliability is accounted with using of Cronbach test. Also, have been used T-Independent Method, has results from Analyzing Assumption show that, There is a significant relationship between gender and consumer behavior. Also, there is a significant relationship between gender and consumer behavior in terms of promotion and place, There is no significant relationship between gender and consumer behavior in terms of product and price.
Original Article
Amir Baghestani Rad; Farokh Ghouchani; Ali Mohtashami
Volume 5, Issue 4 , October 2016, Pages 300-308
Abstract
Present study in terms of purpose is functional and in terms of method is descriptive - survey research. That study on 5 factors affecting in packaging such as graphic design of packaging, size of packaging, product information listed on the packaging, technology of product on packaging and the range ...
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Present study in terms of purpose is functional and in terms of method is descriptive - survey research. That study on 5 factors affecting in packaging such as graphic design of packaging, size of packaging, product information listed on the packaging, technology of product on packaging and the range of product listed on the packaging. Sample size was 390 persons and to collect information, the questionnaire included 22 questions with Likert scale was used. After analyzing data collected through one-sided Wilcoxon test the results indicate that from purchasers of Chocolate 's view, all elements of graphic design of packaging, size of packaging, product information listed on the packaging, product technology listed on the packaging and the range of product listed on the packaging has a positive and significant impact on increasing chocolate sales. Also, in the buying behavior of the respondents more than any other factor, the operating range of the product are listed on the packaging was important and they less care to technological factors listed on the product packaging.
Original Article
Abdolah Makhmali; Hamid Rezaei-Far; Gholamreza Enayati
Volume 5, Issue 4 , October 2016, Pages 309-321
Abstract
The purpose of this study is to examine the relationship between knowledge management and competitive advantage in a carpet company in Mashhad. In this study the components of knowledge management are formed from four components of knowledge acquisition, knowledge conversion, knowledge application and ...
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The purpose of this study is to examine the relationship between knowledge management and competitive advantage in a carpet company in Mashhad. In this study the components of knowledge management are formed from four components of knowledge acquisition, knowledge conversion, knowledge application and knowledge support and competitive advantage consists of three components of product differentiation, cost leadership and focusing on market. Statistical community consists of all managers including senior, middle and operational managers in this company. In this study due to the limited statistical community including thirty-six managers, the census method is used and all community has been studied. In this study two questionnaires have been used to collect data. Questionnaires used in this research are researcher made that after being designed by a number of specialists and experts they were examined by a pilot study and their views were considered in the questions. Due to the topic and hypotheses, the current study is an applied research that information has been collected by a survey method; but from the aspect of information analysis is exploratory and survey research. To analyze data in the study, two methods of descriptive statistics and inferential statistics are used. In the descriptive part, central indexes (mean) and dispersion (standard deviation) are calculated from the tables of frequency distribution. Also the related figures are plotted. In the inferential statistics part, to evaluate and analyze the study hypotheses, Pearson's correlation coefficient test was used due to variables normal distribution and interval scales. Also, to investigate the study linear model the stepwise regression method was used. In this study all hypotheses have been confirmed and the effect of knowledge management components on competitive advantage components was investigated.
Original Article
Manaf Saberi; Ali Maghole; Farrukh Ghouchani
Volume 5, Issue 4 , October 2016, Pages 322-329
Abstract
Purpose of this study was to investigate the impact of strategic planning on performance (effectiveness) is Tehran Ayatollah Kashani hospital staffAbout where the research is Tehran Ayatollah Kashani hospital. The sample size was enumeration by using the sample size is forty. Data were collected by questionnaire ...
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Purpose of this study was to investigate the impact of strategic planning on performance (effectiveness) is Tehran Ayatollah Kashani hospital staffAbout where the research is Tehran Ayatollah Kashani hospital. The sample size was enumeration by using the sample size is forty. Data were collected by questionnaire and its validity and reliability were assessed. To test the hypothesis using Kruskal-Wallis and Mann-Whitney test and Spearman operation was Spss software The results showed that:1-According to the results of the Spearman test, compare the components of strategic planning and performance (effectiveness) staff Sig value obtained is equal to 0.022 So that the value is less than 0.05 between strategic planning and performance (effectiveness), there is a significant correlation between staff .2 - According to the results of the Kruskal-Wallis test between strategic planning and quality improvement obtained showed sig value is less than 0.05 And there is a significant relationship between strategic planning and quality improvement. 3 - According to the results of the Mann-Whitney test to find the relationship between strategic planning and performance Vylkasvn employees were The sig value is less than 0.05 Or equal to 0.043, which shows the relationship between strategic planning and performance (effectiveness) employees.
Original Article
Moosa Ghasemi; Massoud Javidi Zargari; Seyed Abbas Mir Ebrahim Esfahani
Volume 5, Issue 4 , October 2016, Pages 330-335
Abstract
Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes ...
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Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes and social factors on buying electronic insurance intention. This research is in terms of practical and descriptive approach. Statistical sample of study is insurance companies in Khorasan Razavi province and cluster sampling method was used to determine size sampling. Pasargad and Parsian insurance companies were selected as the cluster samples and then a random sample is taken from each cluster, Thereby the sample size was 156 persons. In the present study, the required information was collected through a questionnaire. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient. To test the hypotheses, Student's t-test was used and also Friedman test was applied for ranking variables. The results showed that attitudes and social effects variables have a significant impact on buying electronic insurance intention.
Original Article
Mehri Etemadifard; Azar Kafashpoor; Ahmad Zendehdel
Volume 5, Issue 4 , October 2016, Pages 336-346
Abstract
In today's competitive world,customers are the core of any business and their loyalty to the brand is a major factor in acquiring competitive advantage of organizations. At the heart of successful marketing communications strategies, brand localization activities in customers' minds are carried out in ...
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In today's competitive world,customers are the core of any business and their loyalty to the brand is a major factor in acquiring competitive advantage of organizations. At the heart of successful marketing communications strategies, brand localization activities in customers' minds are carried out in a way becoming a key component of business strategy. This means that organizations should be aware of the customer decision process in order to spread their message based on Inside-Out approach that is what customers want to hear. In addition to brand communications,one of the main strategies to build brand loyalty and gain competitive advantage is to improve quality of services. Today, service quality has become the great differentiating factor and the most competitive weapon of leading organizations; therefore, brand communication and service quality are very powerful paradigm which brand plays its role as a mechanism to involve the buyer and sellerin a sincere long term relationship via them. Hence,the aim of this study is to investigate the effect of brand communication and service quality in creating brand loyalty through brand trust. This research is in terms of practical and descriptive approach. In the present study, the required information was collected through a questionnaire which is drawn from the study of Zehir et al (2011). Statistical sample of study is Samsung Representatives Company in Mashhad city that are selected through two-stage cluster sampling. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient. Structural equations are used to examine the research hypotheses; furthermore, LISREL software was used to analyze data. The results indicated that brand communication and service quality variables have a meaningful and positive relationship with creation of brand loyalty; moreover, brand communication and service quality variables affect building brand trust positively. Additionally, the findings showed that brand trust variable play a mediator role in connection with effect of brand communication and service quality on the creation of brand loyalty.
