Original Article
Arman Ghaysvandi; Fardin Mostafaei
Volume 1, Issue 1 , January 2012, Pages 1-18
Abstract
This study investigates satellite impact on people's beliefs and attitudes (Saqez city). Mass media and particularly satellite have an important role in as modern communication-cultural channels informing and apprising the people, establishing norms and behavior patterns, etc. as well as the main educational, ...
Read More
This study investigates satellite impact on people's beliefs and attitudes (Saqez city). Mass media and particularly satellite have an important role in as modern communication-cultural channels informing and apprising the people, establishing norms and behavior patterns, etc. as well as the main educational, advertising, culture, forming public beliefs levers and main components to make identity and civilization. On the other hand, it can be used as a tool for west's cultural invasion, bad moral training, destructing beliefs of national, ideological and social values, examples of promiscuity, weakening social trust, normalizing violation, raising consumer and dependent communities as. Therefore this study looks for determination and pathology of the amount of satellite use, relationship between satellite programs and people's interests as well as presenting some strategies to prevent these damages. This study is a survey and the used method is a combination of descriptive and correlational method. Needed information was collected using questionnaire and for the study literature, library references and archival documents were gathered. Analyzing the research theories and principles shows that, increasing people's tendency to satellite programs such as music, series, movie, etc. has affected the people's behavior and culture as well as lack of welcome for internal channels because of the poor quality of the programs.
Maryam Jafari; Tooraj Sadeghi; Seyed Abbas Mir Ibrahim Esfahani
Volume 1, Issue 1 , January 2012, Pages 19-26
Abstract
In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging ...
Read More
In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging customers to buy online. The aim of this study was determining impact of electronic brand on persuading customers to buy online. This research is practical and inductive. The sample of this research was in Islamic Azad University of Khorasan Razavi Province and cluster sample was used. In addition, the sample was included 380 persons and also a survey was used in order to collect data. Following, Cronbach’s Alpha and t-test were used to test the reliability and hypotheses respectively. Moreover, Friedman test was used in order to rating variables. Results indicated that all four factors are defined in electronic brand which contains the mental image, satisfaction, and loyalty, multimedia capability had a significant impact on persuading customers to buy online. Eventually, mental image and multimedia capability were the most and least important respectively.
Arman Ghaysvandi; Fardin Mostafaei; Mohsen Mostafaei
Volume 1, Issue 1 , January 2012, Pages 27-36
Abstract
This research investigates sociocultural changes in the rural areas of Iran. A major political and social topic of Iran in terms of sociology is the investigation of sociocultural changes process. Findings show that, various changes have occurred in sociocultural relations and tendency to the values ...
Read More
This research investigates sociocultural changes in the rural areas of Iran. A major political and social topic of Iran in terms of sociology is the investigation of sociocultural changes process. Findings show that, various changes have occurred in sociocultural relations and tendency to the values and new and modern facilities in the rural areas resulted from human resource development, demographic changes, reforming the land and mode of production, changing consumption patterns, changes in decision-making system, enhanced social and media communications, measures in rural development and increase of public awareness in recent decades. Consequently, investigation of these changes is very important and strategic to understand sociocultural structures and relations as well as to make the strategies and processes of rural development planning. The research method is descriptive and the required data have been gathered from library and archives references.
Ehsan Ghadrdan; Mohammad Rashedi
Volume 1, Issue 1 , January 2012, Pages 37-43
Abstract
Information asymmetry of market brings undesired outcomes such as little participation of investors, high trade costs, weak markets, and low trade profits. Regarding to the importance of information asymmetry concept, the goal of this research is study of relationship between Corporative ownership and ...
Read More
Information asymmetry of market brings undesired outcomes such as little participation of investors, high trade costs, weak markets, and low trade profits. Regarding to the importance of information asymmetry concept, the goal of this research is study of relationship between Corporative ownership and information asymmetry in companies accepted in Tehran Stock Exchange. A sample of 97 companies, members of Tehran Stock Exchange, was selected for a 5 year period (2007-2011). Linear regression model with confidence level of 95% and software Excel and SPSS were used to test the research assumption. The results show that there a reverse (negative) relationship between Corporative ownership level with information asymmetry.
Mahdi Haghighat
Volume 1, Issue 1 , January 2012, Pages 44-52
Abstract
In Islamic countries, regarding to the role of teachings of Islam in people’s personal and social life and the role of religious law as the general pattern of ideal Islamic society, in accounting also must be considered teachings and commands of religious law. In this study, the component of Islamic ...
Read More
In Islamic countries, regarding to the role of teachings of Islam in people’s personal and social life and the role of religious law as the general pattern of ideal Islamic society, in accounting also must be considered teachings and commands of religious law. In this study, the component of Islamic accounting has been reviewed. Review of different description of Islamic accounting and comparing them with common accounting showed that there are differences among them: in the purpose of preparation of information, kind of realized information and the way they are measured and reported, information users, economic infrastructure, kind of accountability and application of religious law. Islamic accounting is after realization of some purposes including the following: profitability for decision making, Islamic accountability, zakat payment, usury prohibition, speculation prohibition, etc. It seems that Islamic accounting can improve the accounting and financial reporting in Islamic countries to a great extend, through considering the religious, cultural and social features and institutionalizing the common accounting in Islamic societies.
Seyed Mehrdad Miraftab zadeh; Arsalan Yousefi fard
Volume 1, Issue 1 , January 2012, Pages 53-59
Abstract
The present study was aimed to identify the post-purchase behavior of consumer. It was a scientific-review design. Consumer behavior was defined as the study of purchase units and exchange processes including acquisition, consumption and putting aside the goods, services, experiences and ideas. The consumer ...
Read More
The present study was aimed to identify the post-purchase behavior of consumer. It was a scientific-review design. Consumer behavior was defined as the study of purchase units and exchange processes including acquisition, consumption and putting aside the goods, services, experiences and ideas. The consumer behavior is a challenging issue including the people, what they purchase the reason and method of purchase, marketing and marketing mix and market. In post-purchase behavior of consumers, the purchased trade mark is compared with other trademarks not being purchased. In order to reduce the cognitive dissonance of post-purchase behavior of consumers, marketers applied different methods. One of the methods is to show the customers consuming the goods and be satisfied with them. The present study reviewed the consumption and behavior of consumer. Then, the attitude of consumer and systematic approach of consumer behavior analysis is investigated. The effective factors on purchase decisions of consumers and current and future customers are explained. Finally, the purchase behavior of the consumer is presented and the discussions are concluded finally.
Mohammad Ghasemi; Jalal Derakhshani; Meisam Derakhshani; Hadi Salari
Volume 1, Issue 1 , January 2012, Pages 60-69
Abstract
Today, few attempts have been made to study important factors for establishment of desirable succession management system considering growing need for succession management system. Succession planning allows organizations to be ready for confronting with absence, turnover, death, retirement or transfer ...
Read More
Today, few attempts have been made to study important factors for establishment of desirable succession management system considering growing need for succession management system. Succession planning allows organizations to be ready for confronting with absence, turnover, death, retirement or transfer of people. One can no longer attribute the future events to fortune. Due to local conditions and international position of our country, it is necessary to change administrative system of the country more than ever. One of the most important steps of change is to recognize problems. Therefore, it seems necessary to study challenges and problems of establishing this plan in administrative system of Iran with its special characteristics. This paper tries to explain barriers and challenges of succession plan with review method while studying the succession plan and finally present strategies for removing these challenges. Failure of top management to provide support, nonconformity of succession plan with strategic plans of the organization, instability of management, bureaucracy, traditional attitude, low efficiency and lack of clarity in execution of the project are of the challenges of establishing succession plan which can be removed using collective wisdom, getting support of top management, allocation of specified unit to succession management, clarification and change of attitudes and culture building.
