Document Type : Original Article

Authors

• Razieh Omidvar ¹
• Farokh Ghouchani ²
• Tooraj Sadeghi ³

¹ Department of Executive Management, Science and Research branch, Islamic Azad University, Khorasan-e- Razavi (Neyshabur), Iran

² Assistant Professor of Department of management, Shahid Beheshti University of Tehran, Iran

³ Assistant Professor of Department of Business Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran

Abstract

This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation the thesises was used the pierson corelation coefficient and The results showed that all the thesieswere confirmed and so all the export firms internet for their interntionl business.it means that ther is positive and significant between learning orientation and firm’ market orientation, percived ease of use of the internet, percived usefulness of use of the internet and intention of use of the internet.
Export, marketing, market orientation, learning orientation, percived ease of use of the internet, percived usefulness of use of the internet.

Keywords

• Export
• Marketing
• Market Orientation
• Learning Orientation
• Perceived Ease of Use of the Internet
• Perceived Usefulness of Use of the Internet