Document Type : Original Article


Department of Business Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran


Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes and social factors on buying electronic insurance intention. This research is in terms of practical and descriptive approach. Statistical sample of study is insurance companies in Khorasan Razavi province and cluster sampling method was used to determine size sampling. Pasargad and Parsian insurance companies were selected as the cluster samples and then a random sample is taken from each cluster, Thereby the sample size was 156 persons. In the present study, the required information was collected through a questionnaire. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient. To test the hypotheses, Student's t-test was used and also Friedman test was applied for ranking variables. The results showed that attitudes and social effects variables have a significant impact on buying electronic insurance intention.


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