Examining the Function of Mass Media

Hassan, Salem

doi:10.22034/ijashss.2021.269039.1037

Document Type : Original Article

Author

Salem Hassan

Department of Psychology, Emirates Center for Strategic Studies &amp; Research Abu Dhabi, United Arab Emirates

10.22034/ijashss.2021.269039.1037

Abstract

After the introduction of the press as a mass media into the lives of people in the community, due to technical advances, the entry of other mass media became possible. Television, sometimes referred to as the most powerful "media", entered social life after World War II, around 1946. The reception of this media was extremely high; So that today in industrialized countries, as well as among the middle classes of non-industrialized countries, not only most households have a TV set, but in some cases second and third TV sets have entered the house so that each family member, without disturbing For others to be able to watch their own program. In recent decades, newer phenomena in the field of mass communication have made it possible to change the habits of watching television. The number of television stations allows viewers to choose between multiple transmitters, and the presence of video and the ability to record television programs reduces the time dependence of individuals on television and allows them to watch the program at any time. The expansion of satellites will also bring about major changes. But these new phenomena have not yet brought about fundamental changes in the habits of watching television, and it is likely that over time, the changes in this field will be clearly visible.

Keywords

Main Subjects

Studies in Humanities

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Examining the Function of Mass Media

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Volume 10, Issue 1March 2021Pages 33-38

Volume 10, Issue 1
March 2021
Pages 33-38