Effect of Customer Relationship Management (CRM) on Marketing Performance, a Case Study in Mellat Bank of Khorram-abad County

M. Goudarzi; S. Mossallami Aghili; Z. Mokhtary Tajeek

Volume 8, Issue 3 , July 2019, , Pages 301-309


  Today with more competiveness of industries, markets, and working atmosphere in productive and service organizations, what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. ...  Read More

The Impact of Organizational Factors of Customer Relationship Management (CRM) on CRM Adoption in Tax Affairs Organization of Tehran

Mandana Hashemi; Mir Mehrdad Peydaei; Abbas Khodadadi

Volume 7, Issue 3 , July 2018, , Pages 267-277

  The objective of the current study is the statement of the impact of organizational factors of customer relationship management (education-employee involvement-satisfaction) on CRM adoption in tax affairs organization. This research tries to evaluate the factors detected by the organization and offer ...  Read More

Evaluation of Various Factors to Estimate the Success of CRM Projects within Automotive Industry

Mohammad Reza Pourhassan

Volume 7, Issue 2 , April 2018, , Pages 194-206

  This research evaluating of various factors to estimate the success of CRM projects within automotive industry. The main objectives of this research are examination of the strategic factors and identification of the factors causes’ success occurs in CRM projects within automotive industry. Another ...  Read More