The Brand Induced an Increase in Product Quality on Consumer Behavior

Moosa Ghasemi; Javad Novzary poor; Zahra Akbary

Volume 6, Issue 3 , July 2017, , Pages 185-192

  Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision ...  Read More

The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City)

Mehri Etemadifard; Azar Kafashpoor; Ahmad Zendehdel

Volume 5, Issue 4 , October 2016, , Pages 336-346

  In today's competitive world,customers are the core of any business and their loyalty to the brand is a major factor in acquiring competitive advantage of organizations. At the heart of successful marketing communications strategies, brand localization activities in customers' minds are carried out in ...  Read More

Impact of Electronic Brand on persuading customers to buy Electrometrically

Maryam Jafari; Tooraj Sadeghi; Seyed Abbas Mir Ibrahim Esfahani

Volume 1, Issue 1 , January 2012, , Pages 19-26

  In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging ...  Read More