Manijeh Gareche; Seyed Mahmoud Hosseini; Masoud Taheri
Abstract
The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields, including strategic ...
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The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields, including strategic management, strategic management of marketing, marketing management, information technology, knowledge management, resources-based theory, entrepreneurship, and human resource management, were reviewed. The results showed that among several available methods, a majority of businesses employ Porter’s triple strategies, namely differentiation, centralization, and cost leadership, to gain competitive advantages. Among the triple strategies, the strategy of differentiation has drawn the highest attention and simultaneous utilization of the three strategies is a rare case.
Seyed Mahmoud Hosseini; Manijeh Gareche; Masoud Taheri
Volume 7, Issue 3 , July 2018, , Pages 232-248
Abstract
The present paper is a review of the research works conducted on corporate competitiveness. The term “competitiveness” refers to capacity of a corporate in increasing production capacity by the way of introducing products and services to the market that meet the standards of the global market. ...
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The present paper is a review of the research works conducted on corporate competitiveness. The term “competitiveness” refers to capacity of a corporate in increasing production capacity by the way of introducing products and services to the market that meet the standards of the global market. Forty articles were reviewed and surveyed; these articles have been conducted in six different fields of strategic management, strategic management of marketing, marketing management, information technology (IT), knowledge management, and human resources (HR) management and among them, strategic management constituted subject matter of the main portion of the articles. Summary of the results revealed the aspects of competitive advantages measurement including competitive intelligence, pivotal merits, communicative capacities, and organizational capacities. Furthermore, in the articles under consideration, competitive intelligence and organizational capacities, among other aspects, had the lowest and highest roles respectively.
Manijeh Gareche; Seyed Mahmoud Hosseini; Masoud Taheri
Volume 6, Issue 4 , October 2017, , Pages 312-329
Abstract
The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields (strategic management, ...
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The previous studies on the field of competitive advantages of businesses were reviewed. Competitive advantage refers to a set of factors or capabilities that enable the company to demonstrate better performance comparing to the competitors. Totally 59 articles in eight different fields (strategic management, strategic management of marketing, marketing management, information technology, knowledge management, resources-based theory, entrepreneurship, and human resource management) were reviewed. The results showed that among several available methods, majority of businesses employ Porter’s triple strategies (differentiation, centralization, and cost leadership) to gain competitive advantages. Among the triple strategies, the strategy of differentiation has drawn highest attention and simultaneous utilization of the three strategies is a rare case.
Abdolah Makhmali; Hamid Rezaei-Far; Gholamreza Enayati
Volume 5, Issue 4 , October 2016, , Pages 309-321
Abstract
The purpose of this study is to examine the relationship between knowledge management and competitive advantage in a carpet company in Mashhad. In this study the components of knowledge management are formed from four components of knowledge acquisition, knowledge conversion, knowledge application and ...
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The purpose of this study is to examine the relationship between knowledge management and competitive advantage in a carpet company in Mashhad. In this study the components of knowledge management are formed from four components of knowledge acquisition, knowledge conversion, knowledge application and knowledge support and competitive advantage consists of three components of product differentiation, cost leadership and focusing on market. Statistical community consists of all managers including senior, middle and operational managers in this company. In this study due to the limited statistical community including thirty-six managers, the census method is used and all community has been studied. In this study two questionnaires have been used to collect data. Questionnaires used in this research are researcher made that after being designed by a number of specialists and experts they were examined by a pilot study and their views were considered in the questions. Due to the topic and hypotheses, the current study is an applied research that information has been collected by a survey method; but from the aspect of information analysis is exploratory and survey research. To analyze data in the study, two methods of descriptive statistics and inferential statistics are used. In the descriptive part, central indexes (mean) and dispersion (standard deviation) are calculated from the tables of frequency distribution. Also the related figures are plotted. In the inferential statistics part, to evaluate and analyze the study hypotheses, Pearson's correlation coefficient test was used due to variables normal distribution and interval scales. Also, to investigate the study linear model the stepwise regression method was used. In this study all hypotheses have been confirmed and the effect of knowledge management components on competitive advantage components was investigated.
