M. Goudarzi; S. Mossallami Aghili; Z. Mokhtary Tajeek
Abstract
Today with more competiveness of industries, markets, and working atmosphere in productive and service organizations, what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. ...
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Today with more competiveness of industries, markets, and working atmosphere in productive and service organizations, what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. Banks are among organizations which are not an exception. Nowadays, due to increasing rate of banks` privatization, it can be argued that significance of attracting clients for banks is more than every time. This study tried to investigate the effect of CRM on marketing performance in banking industry. The research method was applied and survey and descriptive. The sample were 5 branches from Mellat Banks across Khoram-abad County and their clients. There are 45 personnel in this branch and according to Morgan Table, the sample size was 40 people. Clients 1 example was considered to gather information. One questionnaire was designed for bank organization and another one was prepared for banks` clients whose reliability and validity were approved. The results of the study indicates that CRM is ineffective on marketing performance.
Soheyla Abdolahi
Volume 7, Issue 3 , July 2018, , Pages 257-266
Abstract
The main aim of this research is recognizing the knowledge management and supply chain as well as specifying a framework to implement knowledge management in supply chain. Supply Chain Management has been evolved over the years indicating going beyond a technical status to a global status at which the ...
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The main aim of this research is recognizing the knowledge management and supply chain as well as specifying a framework to implement knowledge management in supply chain. Supply Chain Management has been evolved over the years indicating going beyond a technical status to a global status at which the concept of operations has been indicated properly. In recent years, many authors used the concepts of both knowledge management and supply chain provided a seminal relationship between these two. Followed by getting to know about the concepts of basic accounts of management, it is believed that the topics associated to knowledge strongly dedicated to Supply Chain Management. The question of research helps to get to know how the analysis of knowledge creation process adapts with supply chain and what the leading factors in such a process are. This paper has been conducted based upon the knowledge management process using Nonaka matrix.
Parviz Pourvali; Azimallah Zarei; Mohammad Hemati
Volume 7, Issue 2 , April 2018, , Pages 207-215
Abstract
The main purpose of the present study is to investigatethe effect of knowledge management inmplementation in Pasargad insurancewith the aim of the firm`s ablity to achieve the goal of being a knowledge oriented organization. The secondary objectives of the study include the realtion between knowledge ...
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The main purpose of the present study is to investigatethe effect of knowledge management inmplementation in Pasargad insurancewith the aim of the firm`s ablity to achieve the goal of being a knowledge oriented organization. The secondary objectives of the study include the realtion between knowledge gathering and creation, knowledge storage and maintainance, knowledge transmission, knowledge distribution, use of knowledge and knowledge enrichment (dependent variables). This work is an applied study using correlation-descriptive mthod. The statistical population of he study involves 31 members of Director of Boar`s members, managers, assistants, and some experts of Pasargas insurance`s central office. Sampling has been done using compound method (random stratified and clustering methods). The data has been gatherd using questionnaires distributed among 28 people with respect to Morgan`s table.
Simin Daneshvar; Hossein Rezaie Dolatabadi
Volume 7, Issue 1 , January 2018, , Pages 1-11
Abstract
Fast changes at workplace have affected behavior and performance in organizations. These transformations make organizations to changes their strategies in order to achieve competitive advantage in business. One of these strategies is focusing on main qualifications and making resources out of organization ...
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Fast changes at workplace have affected behavior and performance in organizations. These transformations make organizations to changes their strategies in order to achieve competitive advantage in business. One of these strategies is focusing on main qualifications and making resources out of organization involved in these activities or in fact it is outsourcing of activities. Outsourcing is effective on performance of organizations as an executive useful and economic tool and its applications are increasing. The goal of this research is to analyze effect of organizational capabilities and knowledge management on strategic success of IT outsourcing in organizations. This research is applicable by its goals and is correlative by it descriptive-survey method and is a field study. Statistical population includes managers and staff working in Mellat Bank of Isfahan whom were about 1300 individuals. In this research sample size was determined by means of limited sample size of population that sample was chosen by random sampling method. Questionnaire was used for data collection and its validity was confirmed by content and construct validity. Cronbach’s alpha coefficient was used for measurement of reliability which was calculated 0.86 for organizational capability, 0.84 for knowledge management, 0.84 for outsourcing and 0.93 for the questionnaire. Statistical indexes were used for describing data and compare mean tests and structural equation modeling, were used for test of hypotheses. Amos.20 and SPSS software were used in this research. Results from analysis of findings indicated that organizational capability and knowledge management variables affect outsourcing success and due to regression coefficient in structural equations, knowledge management has direct and indirect effect on IT outsourcing success.
Abdolah Makhmali; Hamid Rezaei-Far; Gholamreza Enayati
Volume 5, Issue 4 , October 2016, , Pages 309-321
Abstract
The purpose of this study is to examine the relationship between knowledge management and competitive advantage in a carpet company in Mashhad. In this study the components of knowledge management are formed from four components of knowledge acquisition, knowledge conversion, knowledge application and ...
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The purpose of this study is to examine the relationship between knowledge management and competitive advantage in a carpet company in Mashhad. In this study the components of knowledge management are formed from four components of knowledge acquisition, knowledge conversion, knowledge application and knowledge support and competitive advantage consists of three components of product differentiation, cost leadership and focusing on market. Statistical community consists of all managers including senior, middle and operational managers in this company. In this study due to the limited statistical community including thirty-six managers, the census method is used and all community has been studied. In this study two questionnaires have been used to collect data. Questionnaires used in this research are researcher made that after being designed by a number of specialists and experts they were examined by a pilot study and their views were considered in the questions. Due to the topic and hypotheses, the current study is an applied research that information has been collected by a survey method; but from the aspect of information analysis is exploratory and survey research. To analyze data in the study, two methods of descriptive statistics and inferential statistics are used. In the descriptive part, central indexes (mean) and dispersion (standard deviation) are calculated from the tables of frequency distribution. Also the related figures are plotted. In the inferential statistics part, to evaluate and analyze the study hypotheses, Pearson's correlation coefficient test was used due to variables normal distribution and interval scales. Also, to investigate the study linear model the stepwise regression method was used. In this study all hypotheses have been confirmed and the effect of knowledge management components on competitive advantage components was investigated.
Ahmad Emrahimi; Xaniyar Sheikhe pour; Shabnam Zinali; khald Dodman
Volume 2, Issue 4 , October 2013, , Pages 201-211
Abstract
This study investigated the relationship between the components of intellectual capital and knowledge conversion process at the University of Urmia. The study was a descriptive correlation, 74 faculty members of the university were selected randomly. Two questionnaires were used to collect research data. ...
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This study investigated the relationship between the components of intellectual capital and knowledge conversion process at the University of Urmia. The study was a descriptive correlation, 74 faculty members of the university were selected randomly. Two questionnaires were used to collect research data. The questionnaire with high content validity) with management expert (, were prepared and Cronbach's alpha reliability coefficient for the measure in a pilot study on a sample of 30 people was calculated, that for intellectual capital questionnaire is α= 0/91 and for km is α= 0/92. Data was collected based on the research hypotheses and using multiple regression analysis and MANOVA were analyzed. The results indicate that the relationship between the components of intellectual capital and knowledge management component is significant, the relationship between combined knowledge and inner knowledge whit intellectual capital is significant, Also the socialization of knowledge, externalization of knowledge, are predictors of intellectual capital.