Moosa Ghasemi; Javad Novzary poor; Zahra Akbary
Volume 6, Issue 3 , July 2017, , Pages 185-192
Abstract
Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision ...
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Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision process in order to satisfy customers and improve marketing and sales performance have a good. ، , Brand equity can lead to product reputation, high quality products to inspire shoppers, very strong mental image of the product in the minds of customers and become one of the major assets.
Marzieh Ronaghi; Hassan Danae; Hamed Haghtalab
Volume 5, Issue 4 , October 2016, , Pages 290-299
Abstract
Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender ...
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Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender on consumer behavior (acase study on mobile phone) according to the marketing mix. The methodology is causal-comparative Research. The currentsearching society is the student of Islamic Azad university of Neyshabuor and we have used the stratified random sampling and simple random sampling to select samples. Sample reach to 364 people. Also, in this search has been used from Questioner for tools of gathering data, and it is Reliability is accounted with using of Cronbach test. Also, have been used T-Independent Method, has results from Analyzing Assumption show that, There is a significant relationship between gender and consumer behavior. Also, there is a significant relationship between gender and consumer behavior in terms of promotion and place, There is no significant relationship between gender and consumer behavior in terms of product and price.
Seyed Mehrdad Miraftab zadeh; Arsalan Yousefi fard
Volume 1, Issue 1 , January 2012, , Pages 53-59
Abstract
The present study was aimed to identify the post-purchase behavior of consumer. It was a scientific-review design. Consumer behavior was defined as the study of purchase units and exchange processes including acquisition, consumption and putting aside the goods, services, experiences and ideas. The consumer ...
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The present study was aimed to identify the post-purchase behavior of consumer. It was a scientific-review design. Consumer behavior was defined as the study of purchase units and exchange processes including acquisition, consumption and putting aside the goods, services, experiences and ideas. The consumer behavior is a challenging issue including the people, what they purchase the reason and method of purchase, marketing and marketing mix and market. In post-purchase behavior of consumers, the purchased trade mark is compared with other trademarks not being purchased. In order to reduce the cognitive dissonance of post-purchase behavior of consumers, marketers applied different methods. One of the methods is to show the customers consuming the goods and be satisfied with them. The present study reviewed the consumption and behavior of consumer. Then, the attitude of consumer and systematic approach of consumer behavior analysis is investigated. The effective factors on purchase decisions of consumers and current and future customers are explained. Finally, the purchase behavior of the consumer is presented and the discussions are concluded finally.