The Brand Induced an Increase in Product Quality on Consumer Behavior

Moosa Ghasemi; Javad Novzary poor; Zahra Akbary

Volume 6, Issue 3 , July 2017, , Pages 185-192

  Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision ...  Read More

Survey of Effects of Gender on Consumer Behavior; Case Study on Mobile Phone

Marzieh Ronaghi; Hassan Danae; Hamed Haghtalab

Volume 5, Issue 4 , October 2016, , Pages 290-299

  Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender ...  Read More

The Identification of the Post-purchase Behavior of Consumer

Seyed Mehrdad Miraftab zadeh; Arsalan Yousefi fard

Volume 1, Issue 1 , January 2012, , Pages 53-59

  The present study was aimed to identify the post-purchase behavior of consumer. It was a scientific-review design. Consumer behavior was defined as the study of purchase units and exchange processes including acquisition, consumption and putting aside the goods, services, experiences and ideas. The consumer ...  Read More