The Effect of Political Marketing Tools on the Behavior of Voters in Iran's 11th Presidential Election (Case Study: the Attitudes of Citizens of Mashhad City)

Samane Jabar; Tooraj Sadeghi; Vahid Sinaee

Volume 6, Issue 3 , July 2017, , Pages 193-198

  Marketing science has earned a special status among industrialists and academic circles over the past few decades. Scientific marketing has entered into business arena for a long time. Moreover, in the last three decades, we have seen that marketing science has entered to politics affairs which have ...  Read More