The Impact of Price, Promotion and Distribution on Handmade Carpet Selling

Seyyed Ebrahim Hosseini; Tooraj Sadeghi; Massoud Javidi Zargari

Volume 2, Issue 3 , July 2013, , Pages 171-176

  Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share ...  Read More

Impact of Using Marketing Strategies on Performance through Supply Chain Performance in Insurance Industry

Nazanin Nikanloo; Azar Kafash poor; Ahmad Zendehdel

Volume 1, Issue 2 , March 2012, , Pages 129-136

  Creating a proper understanding of the strategies which are used in different parts of the organization and its impact on performance, can cause Managers to have an accurate understanding for decision making. The aim of this study is to investigate the impact of using marketing strategies on performance ...  Read More