Seyyed Ebrahim Hosseini; Tooraj Sadeghi; Massoud Javidi Zargari
Volume 2, Issue 3 , July 2013, , Pages 171-176
Abstract
Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share ...
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Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share of handmade carpet competitors such as flooring is increasing, and one of the factors is strongest substitutes for this product; hence, appropriate action should be taken so as to maintain and surpass in this competitive market of flooring by using knowledge of marketing, application tools and suitable solutions of marketing in this field. This research is in terms of practical and descriptive approach. A questionnaire was designed for this study that after validation distributed among vendors of handmade carpet in Khorasan Razavi. The results indicate that all the strategies which considered in this paper are effective on domestic sales of hand made carpet. They are listed in priority: promotion, distribution and price.
Nazanin Nikanloo; Azar Kafash poor; Ahmad Zendehdel
Volume 1, Issue 2 , March 2012, , Pages 129-136
Abstract
Creating a proper understanding of the strategies which are used in different parts of the organization and its impact on performance, can cause Managers to have an accurate understanding for decision making. The aim of this study is to investigate the impact of using marketing strategies on performance ...
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Creating a proper understanding of the strategies which are used in different parts of the organization and its impact on performance, can cause Managers to have an accurate understanding for decision making. The aim of this study is to investigate the impact of using marketing strategies on performance through supply chain performance in insurance industry in the present study, data were collected through questionnaire and the questions were drawn from the Green et al, (2012) study which has been used after localization. Statistical sample of this survey is all employees of Iran Insurance Company in Mashhad which are selected by simple random sampling. In the present study, in order to examine the research hypotheses, we use structural equations. LISREL and SPSS software are used so as to analyze questionnaires data and hypothesis testing. The results indicated that using of marketing strategies has a positive impact on supply chain performance and it impacts on marketing performance positively through supply chain performance, but supply chain performance impacts on the financial performance indirectly through marketing function.
