Effect of Customer Relationship Management (CRM) on Marketing Performance, a Case Study in Mellat Bank of Khorram-abad County

M. Goudarzi; S. Mossallami Aghili; Z. Mokhtary Tajeek

Volume 8, Issue 3 , July 2019, , Pages 301-309


  Today with more competiveness of industries, markets, and working atmosphere in productive and service organizations, what is very important for maintaining clients present, for attracting new clients and as a result increasing growth of success in organizations is having a suitable relation with clients. ...  Read More