Moosa Ghasemi; Javad Novzary poor; Zahra Akbary
Volume 6, Issue 3 , July 2017, , Pages 185-192
Abstract
Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision ...
Read More
Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision process in order to satisfy customers and improve marketing and sales performance have a good. ، , Brand equity can lead to product reputation, high quality products to inspire shoppers, very strong mental image of the product in the minds of customers and become one of the major assets.
Samane Jabar; Tooraj Sadeghi; Vahid Sinaee
Volume 6, Issue 3 , July 2017, , Pages 193-198
Abstract
Marketing science has earned a special status among industrialists and academic circles over the past few decades. Scientific marketing has entered into business arena for a long time. Moreover, in the last three decades, we have seen that marketing science has entered to politics affairs which have ...
Read More
Marketing science has earned a special status among industrialists and academic circles over the past few decades. Scientific marketing has entered into business arena for a long time. Moreover, in the last three decades, we have seen that marketing science has entered to politics affairs which have its own proponents and opponents. Political marketing is a well-known phenomenon in western liberal democracies and has many similarities with free market economic system, so we can consider political marketing as a very complicated business which competition is the most important factor in this field like commercial market. The aim of this study is to investigate impact of political marketing tools on the behavior of voters and their priorities in the eleventh Iranian Presidential Elections. The statistical population included people living in Mashhad city which 384 persons selected randomly. The results showed that TV Ads, comparative advertising ,Network Advertising, finding someone's fault, automated messages, pre-election campaigning, and using celebritieshave a significant impact on voters' behavior. However, there was not significant relationship between fake polls, destructive promotional plans, video imaging and voters' behavior.
Razieh Omidvar; Farokh Ghouchani; Tooraj Sadeghi
Volume 6, Issue 3 , July 2017, , Pages 214-220
Abstract
This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation ...
Read More
This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation the thesises was used the pierson corelation coefficient and The results showed that all the thesieswere confirmed and so all the export firms internet for their interntionl business.it means that ther is positive and significant between learning orientation and firm’ market orientation, percived ease of use of the internet, percived usefulness of use of the internet and intention of use of the internet. Export, marketing, market orientation, learning orientation, percived ease of use of the internet, percived usefulness of use of the internet.
