Improvement of Critical Factors in Brand Development by Islamic Banking using QFD Model (Case study: Pasargad Bank, Kish Island Branch)

Arnoosh Poorhoseini

Volume 6, Issue 2 , April 2017, , Pages 168-177

  When there is no alternative for banking services, the customer, to make comparison, tend to use what they have available such as image or brand of the bank to decide for investment. Value equity is one of the most known and critical concepts of marketing, which is now one of the ongoing debates among ...  Read More