Evaluation the Effect of Implementing Business Intelligence on Customer Relationship Management Success

Ali Reza Shahraki; Mohammad Reza Shahraki; Rahil Dejkam

Volume 6, Issue 2 , April 2017, , Pages 147-160

  Today, due to advances in information technology, improving management approaches and expansion of competitive markets, markets are overloaded with excess supply. These conditions have been lead to consider clients as the real rulers of the market. In this economic climate of customer-focused, organizations ...  Read More