The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City)

Mehri Etemadifard; Azar Kafashpoor; Ahmad Zendehdel

Volume 5, Issue 4 , October 2016, , Pages 336-346

  In today's competitive world,customers are the core of any business and their loyalty to the brand is a major factor in acquiring competitive advantage of organizations. At the heart of successful marketing communications strategies, brand localization activities in customers' minds are carried out in ...  Read More