The Brand Induced an Increase in Product Quality on Consumer Behavior

Moosa Ghasemi; Javad Novzary poor; Zahra Akbary

Volume 6, Issue 3 , July 2017, , Pages 185-192

  Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision ...  Read More

Examine the impact of attitudes and social factors on customer’s willingness to buy electronic insurance (Case Study: Insurance companies in Khorasan Razavi province)

Moosa Ghasemi; Massoud Javidi Zargari; Seyed Abbas Mir Ebrahim Esfahani

Volume 5, Issue 4 , October 2016, , Pages 330-335

  Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes ...  Read More