Razieh Omidvar; Farokh Ghouchani; Tooraj Sadeghi
Volume 6, Issue 3 , July 2017, , Pages 214-220
Abstract
This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation ...
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This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation the thesises was used the pierson corelation coefficient and The results showed that all the thesieswere confirmed and so all the export firms internet for their interntionl business.it means that ther is positive and significant between learning orientation and firm’ market orientation, percived ease of use of the internet, percived usefulness of use of the internet and intention of use of the internet. Export, marketing, market orientation, learning orientation, percived ease of use of the internet, percived usefulness of use of the internet.
Amir Baghestani Rad; Farokh Ghouchani; Ali Mohtashami
Volume 5, Issue 4 , October 2016, , Pages 300-308
Abstract
Present study in terms of purpose is functional and in terms of method is descriptive - survey research. That study on 5 factors affecting in packaging such as graphic design of packaging, size of packaging, product information listed on the packaging, technology of product on packaging and the range ...
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Present study in terms of purpose is functional and in terms of method is descriptive - survey research. That study on 5 factors affecting in packaging such as graphic design of packaging, size of packaging, product information listed on the packaging, technology of product on packaging and the range of product listed on the packaging. Sample size was 390 persons and to collect information, the questionnaire included 22 questions with Likert scale was used. After analyzing data collected through one-sided Wilcoxon test the results indicate that from purchasers of Chocolate 's view, all elements of graphic design of packaging, size of packaging, product information listed on the packaging, product technology listed on the packaging and the range of product listed on the packaging has a positive and significant impact on increasing chocolate sales. Also, in the buying behavior of the respondents more than any other factor, the operating range of the product are listed on the packaging was important and they less care to technological factors listed on the product packaging.