Identification of Factors Influencing Tendency of Customers towards Internet Word-of-Mouth Communication; Case Study of Users of Iran Insurance Company Website

Peiman Ghaffari Ashtiani; Saeed Mozaffari

Volume 5, Issue 3 , July 2016, , Pages 250-259

  Word-of-mouth is playing an important role in marketing to the extent that some of marketers believe that this form of advertising is among the most effective and efficient ones. With respect to importance of this issue and significant role of word-of-mouth in today marketing it seems necessary to manage ...  Read More