Moosa Ghasemi; Massoud Javidi Zargari; Seyed Abbas Mir Ebrahim Esfahani
Volume 5, Issue 4 , October 2016, , Pages 330-335
Abstract
Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes ...
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Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes and social factors on buying electronic insurance intention. This research is in terms of practical and descriptive approach. Statistical sample of study is insurance companies in Khorasan Razavi province and cluster sampling method was used to determine size sampling. Pasargad and Parsian insurance companies were selected as the cluster samples and then a random sample is taken from each cluster, Thereby the sample size was 156 persons. In the present study, the required information was collected through a questionnaire. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient. To test the hypotheses, Student's t-test was used and also Friedman test was applied for ranking variables. The results showed that attitudes and social effects variables have a significant impact on buying electronic insurance intention.
Seyyed Ebrahim Hosseini; Tooraj Sadeghi; Massoud Javidi Zargari
Volume 2, Issue 3 , July 2013, , Pages 171-176
Abstract
Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share ...
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Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share of handmade carpet competitors such as flooring is increasing, and one of the factors is strongest substitutes for this product; hence, appropriate action should be taken so as to maintain and surpass in this competitive market of flooring by using knowledge of marketing, application tools and suitable solutions of marketing in this field. This research is in terms of practical and descriptive approach. A questionnaire was designed for this study that after validation distributed among vendors of handmade carpet in Khorasan Razavi. The results indicate that all the strategies which considered in this paper are effective on domestic sales of hand made carpet. They are listed in priority: promotion, distribution and price.
