The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City)

Mehri Etemadifard; Azar Kafashpoor; Ahmad Zendehdel

Volume 5, Issue 4 , October 2016, , Pages 336-346

  In today's competitive world,customers are the core of any business and their loyalty to the brand is a major factor in acquiring competitive advantage of organizations. At the heart of successful marketing communications strategies, brand localization activities in customers' minds are carried out in ...  Read More

Impact of Using Marketing Strategies on Performance through Supply Chain Performance in Insurance Industry

Nazanin Nikanloo; Azar Kafash poor; Ahmad Zendehdel

Volume 1, Issue 2 , March 2012, , Pages 129-136

  Creating a proper understanding of the strategies which are used in different parts of the organization and its impact on performance, can cause Managers to have an accurate understanding for decision making. The aim of this study is to investigate the impact of using marketing strategies on performance ...  Read More