Studies in Humanities
Investigating the Purposefulness of Relational Marketing on Customer Management in Companies

Sahra Setorg

Volume 12, Issue 3 , July 2023, , Pages 222-243

https://doi.org/10.22034/ijashss.2023.382899.1130

Abstract
  Customer relationship management is a strategic necessity in all organizations, the effective implementation of which can increase customer satisfaction, loyalty, and attract them, resulting in more sales and repeat purchases. However, the implementation of CRM is not always accompanied by the expected ...  Read More

Studies in Humanities
Strategic Review of Human Resource Development in Contemporary Management

Sahra Setorg

Volume 12, Issue 3 , July 2023, , Pages 244-261

https://doi.org/10.22034/ijashss.2023.382904.1131

Abstract
  This study has examined the strategic development of human resources in contemporary management. The biggest challenge of organizations in the 21st century is competition based on expensive resources, which determines the survival and growth of organizations. Resources can be classified as management, ...  Read More