1. Evaluation of Various Factors to Estimate the Success of CRM Projects within Automotive Industry

Mohammad Reza Pourhassan

Volume 7, Issue 2 , Spring 2018, , Pages 194-206

Abstract
  This research evaluating of various factors to estimate the success of CRM projects within automotive industry. The main objectives of this research are examination of the strategic factors and identification of the factors causes’ success occurs in CRM projects within automotive industry. Another ...  Read More