Moosa Ghasemi; Javad Novzary poor; Zahra Akbary
Volume 6, Issue 3 , July 2017, , Pages 185-192
Abstract
Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision ...
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Consumer behavior, marketing is one of the branches of the elements such as psychology, marketing, economics is formed. Marketing managers and marketers can study consumer behavior and knowledge of their behavior before the purchase, during the purchase and after the purchase and the consumer decision process in order to satisfy customers and improve marketing and sales performance have a good. ، , Brand equity can lead to product reputation, high quality products to inspire shoppers, very strong mental image of the product in the minds of customers and become one of the major assets.
Moosa Ghasemi; Massoud Javidi Zargari; Seyed Abbas Mir Ebrahim Esfahani
Volume 5, Issue 4 , October 2016, , Pages 330-335
Abstract
Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes ...
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Global trends indicate that electronic commerce has become the most important field of activity in the developed countries over the last century and financial services sector, particularly the insurance industry, has not been exempt from this. So, the aim of this study is to examine effects of attitudes and social factors on buying electronic insurance intention. This research is in terms of practical and descriptive approach. Statistical sample of study is insurance companies in Khorasan Razavi province and cluster sampling method was used to determine size sampling. Pasargad and Parsian insurance companies were selected as the cluster samples and then a random sample is taken from each cluster, Thereby the sample size was 156 persons. In the present study, the required information was collected through a questionnaire. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient. To test the hypotheses, Student's t-test was used and also Friedman test was applied for ranking variables. The results showed that attitudes and social effects variables have a significant impact on buying electronic insurance intention.
