1. Study of the Effect of Perceived Service Quality on Customers’ Satisfaction, Trust and Loyalty Using Servqual Model (Case Study of Saderat Bank Website Users)

Peiman Ghaffari Ashtiani; Mohammad Asgari Novin

Volume 5, Issue 3 , Summer 2016, , Pages 234-249

Abstract
  Appearance of communication revolution and emergence of such phenomena as electronic data exchange, electronic commerce and electronic money exchange resulting from exploiting tools of communication revolution in inter-organizational transactions in supply chain, prepare new grounds for economic activities ...  Read More

2. Identification of Factors Influencing Tendency of Customers towards Internet Word-of-Mouth Communication; Case Study of Users of Iran Insurance Company Website

Peiman Ghaffari Ashtiani; Saeed Mozaffari

Volume 5, Issue 3 , Summer 2016, , Pages 250-259

Abstract
  Word-of-mouth is playing an important role in marketing to the extent that some of marketers believe that this form of advertising is among the most effective and efficient ones. With respect to importance of this issue and significant role of word-of-mouth in today marketing it seems necessary to manage ...  Read More