1. Impact of Using Marketing Strategies on Performance through Supply Chain Performance in Insurance Industry

Nazanin Nikanloo; Azar Kafash poor; Ahmad Zendehdel

Volume 1, Issue 2 , Winter 2012, , Pages 129-136

Abstract
  Creating a proper understanding of the strategies which are used in different parts of the organization and its impact on performance, can cause Managers to have an accurate understanding for decision making. The aim of this study is to investigate the impact of using marketing strategies on performance ...  Read More