1. Impact of Electronic Brand on persuading customers to buy Electrometrically

Maryam Jafari; Tooraj Sadeghi; Seyed Abbas Mir Ibrahim Esfahani

Volume 1, Issue 1 , Winter 2012, , Pages 19-26

Abstract
  In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging ...  Read More