Document Type: Original Article

Authors

1 Department of Social Communication Sciences, Faculty of Humanities Sciences, Islamic Azad University, East Tehran Branch, Tehran, Iran

2 Associate professor of Communication Sciences, Faculty of Humanities Sciences, Islamic Azad University, East Tehran Branch, Tehran, Iran

3 Associate professor of Communication Sciences, Faculty Humanities Sciences, Allameh Tabatabaei University, Tehran, Iran

Abstract

This Research surveys effect of material and immaterial values on lifestyle of families in Iranian series. This research is applicable by type of quest and is descriptive by methods of performing. Data collection method is field one. Statistical population of research about Iranian family series includes all Iranian series which were broadcasted in the first 6 months of 2011 from Channels 1, 2, 3. In order to determine sample size of family series, we selected those family series of 2011 which attracted huge audience and had social and family genres. Result of this research showed that immaterial (spiritual) values of lifestyle it can be concluded that TV series displayed modern and western values of immaterial lifestyle while in hypotheses test and analysis of variables we concluded that families from middle social class in Tehran had traditional values of immaterial lifestyle and another side as material and spiritual values form lifestyle it can be said that modern lifestyle of families in TV series were displayed and also in these series lifestyle of upper social class and wealthy families were displayed and lifestyle of families from middle social class in Tehran were traditional.  

Keywords

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