Document Type: Original Article

Authors of Sociology, Lecturer of University Mohaghegh Ardabili, Ardabil, Iran


The purpose of this study was to examine the factors associated with tendency of citizens to the satellite with approach uses and satisfaction in Ardabil. The population consist of all people 18 years and older in Ardabil. 390 people were selected with multi-stage cluster sampling method. In this study was used of questionnaire for data collection. Data analysis included multivariate regression, pearson’s r correlations, regression analysis, ANOVA analyses with SPSS software (package of Spss / pc + + ver 21). According to the findings, except for use social, other motivated the audience showed a significant relationship with variable usage of the satellite. According to the results there is a significant relationship between age, gender and education with usage of the satellite.


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