Document Type: Original Article


1 Sama technical and vocational training college, Islamic Azad University, Tehran Branch, Tehran, Iran

2 Member of Young Researchers and Elite Club, Islamic Azad University, Tehran, Iran

3 Researcher and Scholar in Management Science, Iran

4 M.A in Entrepreneurship Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran


The strategic management process implies the management staff has at least three engagements: define, conduct and evaluate applied strategy. However, the most common reasons of firm bankruptcy are linked to wrong implementation and that’s why implementation is often defined as the Achills heel of the strategic management process (Roney, 2004, p. 233).  Unfortunately, most strategic planning efforts fail during this crucial phase and firms waste significant resources already invested. This paper examines the literature of strategy implementation and post a link between some critical points, important to reduce errors in strategy implementation and improve firm performance.


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