Investigating Affecting Quality of E-Insurance on Trust and Satisfaction Customer With Lee and Chung Model (Case Study: Iran Insurance in Khoarsen Razavi)

Miri Kandary, Saeideh; Bafandeh Iman Doust, Sadegh

Document Type : Original Article

Authors

¹ Department of Business Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran

² The member of scientific board Group of Management, Islamic Azad University, Neyshabur, Iran

Abstract

The present study investigated the effects of quality e-insurance on trust and customer satisfaction derived from the model of Kun Chang Lee, Namho Chung (2009) in Iran insured of Khorasan Razavi. In this study, the methodologies of descriptive-correlational and cross-sectional survey were employed. The population studied included all eligible individuals use of electronic insurance in Khorasan, using simple random sampling were available, 210 were selected as sample. For data analysis, the descriptive statistics to examine the demographic characteristics of society were applied and data normality was checked and the last Effect of variables and hypotheses testing, multivariate regression test T_Value and P use will. At all stages of data analysis, software SPSS/18 was applied. The results showed that system quality, information quality and design quality have a direct significant relationship to trust and customer satisfaction of Iran Electronic Insurance.

Keywords

References

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International Journal of Advanced Studies in Humanities and Social Science

Investigating Affecting Quality of E-Insurance on Trust and Satisfaction Customer With Lee and Chung Model (Case Study: Iran Insurance in Khoarsen Razavi)

References

References

Volume 3, Issue 3
July 2014
Pages 167-174

Investigating Affecting Quality of E-Insurance on Trust and Satisfaction Customer With Lee and Chung Model (Case Study: Iran Insurance in Khoarsen Razavi)

References

References

Volume 3, Issue 3July 2014Pages 167-174

Volume 3, Issue 3
July 2014
Pages 167-174