TY - JOUR ID - 83462 TI - The Effects of Organizational Citizenship Behavior (OCB) on Performance Customer Personality JO - International Journal of Advanced Studies in Humanities and Social Science JA - IJASHSS LA - en SN - 2717-0209 AU - Shams Addin, Mohammad AU - Yaghobi Pour, Ali AD - Department of Govermental Management, Faculty of Humanities, Islamic Azad University, Sirjan Branch, Islamic Azad University, Sirjan, Iran Y1 - 2013 PY - 2013 VL - 2 IS - 3 SP - 141 EP - 148 KW - Organizational behavior (OCB) KW - customer Personality KW - Variables DO - N2 - Organizational behavior is a variable that predicts many organizational variables. One of these variables that have an important role in many organizations today is organizational citizenship behavior. So the present study was conducted to evaluate the effect of organizational citizenship behavior (OCB) on performance customer Personality. In this study, data were collected to assess relationship between organizational citizenship behavior (OCB) with customer satisfaction, behavioral intentions, Loyalty intentions and customer perceptions of service quality. The Pearson correlation coefficients, structural equation modeling and Friedman ANOVA were used for data analysis.The results showed that the mean comparison between organizational citizenship behavior and performance customer Personality were statisticaly significant (p ≤ 0.05). The results of the present study suggest that the organizational citizenship behavior had a positive effects on performance customer Personality. UR - https://www.ijashss.com/article_83462.html L1 - https://www.ijashss.com/article_83462_26ed8dee6c238cb5bf03a8028f40222b.pdf ER -