The Effect of Electronic Marketing Mix on the Willingness of Customers to Buy Online (Case study: Universities of Mashhad)

Simin Saliani; Mohammad Lagzian; Ali Maghool

Volume 6, Issue 3 , July 2017, , Pages 227-233

  Today, E-commerce is one the issues raised in business. E-commerce will lead to improve communication at the national and international levels, change the way business is done, and convert traditional markets to newer forms. A new way of shopping that has great benefits is online shopping. Since the ...  Read More

Impact of Electronic Brand on persuading customers to buy Electrometrically

Maryam Jafari; Tooraj Sadeghi; Seyed Abbas Mir Ibrahim Esfahani

Volume 1, Issue 1 , January 2012, , Pages 19-26

  In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging ...  Read More