Study of the Effect of Perceived Service Quality on Customers’ Satisfaction, Trust and Loyalty Using Servqual Model (Case Study of Saderat Bank Website Users)

Peiman Ghaffari Ashtiani; Mohammad Asgari Novin

Volume 5, Issue 3 , July 2016, , Pages 234-249

  Appearance of communication revolution and emergence of such phenomena as electronic data exchange, electronic commerce and electronic money exchange resulting from exploiting tools of communication revolution in inter-organizational transactions in supply chain, prepare new grounds for economic activities ...  Read More

Impact of Electronic Brand on persuading customers to buy Electrometrically

Maryam Jafari; Tooraj Sadeghi; Seyed Abbas Mir Ibrahim Esfahani

Volume 1, Issue 1 , January 2012, , Pages 19-26

  In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging ...  Read More