Studies in Humanities
Somaye Ghiasi; Abbas Abdollahi; Simin Hosseinian
Abstract
Marriage and marital satisfaction are two very important aspects in people's lives and many factors play a role in creating marital satisfaction. Therefore, the present research was conducted with the aim of investigating the moderating role of gender and the mediation of marital intimacy in relation ...
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Marriage and marital satisfaction are two very important aspects in people's lives and many factors play a role in creating marital satisfaction. Therefore, the present research was conducted with the aim of investigating the moderating role of gender and the mediation of marital intimacy in relation to people's attitudes towards love and marital satisfaction of married men and women in Sanghar city. The current study is of descriptive-correlation type and its statistical population is married men and women of Sanghar city, 224 samples participated in this research using available methods. The data were collected using the Love Attitude Questionnaire (LAS) by Hendrick and Hendrick (1998), Marital Intimacy by Bagaroosi (2001) and Marital Satisfaction by Enrich, Olson (1989) and using the Structural Equation Modeling method, using SPSS20 and PLS3 was analyzed. The analysis results showed that between the components of Eros (P = 0.48 and P < 0.001), Sturge (B = 0.19 and P < 0.001) and Agape (P = 0.23 and P < 0.001) There is a significant relationship with marital satisfaction, also, marital intimacy could play a partial mediating role for all three components of Eros (B = 0.76 and P <0.001), Storg (B = 0.37 and P < 0.001) and Agape (B = 0.32) and P <0.001) and gender also played a moderating role between research variables. Therefore, taking into account the effect of the gender factor, couples with closeness =They are more capable in dealing with problems and ultimately gain more satisfaction.
Marzieh Ronaghi; Hassan Danae; Hamed Haghtalab
Volume 5, Issue 4 , October 2016, , Pages 290-299
Abstract
Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender ...
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Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender on consumer behavior (acase study on mobile phone) according to the marketing mix. The methodology is causal-comparative Research. The currentsearching society is the student of Islamic Azad university of Neyshabuor and we have used the stratified random sampling and simple random sampling to select samples. Sample reach to 364 people. Also, in this search has been used from Questioner for tools of gathering data, and it is Reliability is accounted with using of Cronbach test. Also, have been used T-Independent Method, has results from Analyzing Assumption show that, There is a significant relationship between gender and consumer behavior. Also, there is a significant relationship between gender and consumer behavior in terms of promotion and place, There is no significant relationship between gender and consumer behavior in terms of product and price.
