The Effect of Electronic Marketing Mix on the Willingness of Customers to Buy Online (Case study: Universities of Mashhad)

Simin Saliani; Mohammad Lagzian; Ali Maghool

Volume 6, Issue 3 , July 2017, , Pages 227-233

  Today, E-commerce is one the issues raised in business. E-commerce will lead to improve communication at the national and international levels, change the way business is done, and convert traditional markets to newer forms. A new way of shopping that has great benefits is online shopping. Since the ...  Read More