Survey of Effects of Gender on Consumer Behavior; Case Study on Mobile Phone

Marzieh Ronaghi; Hassan Danae; Hamed Haghtalab

Volume 5, Issue 4 , October 2016, , Pages 290-299

  Consumer behavior is the study of when, why, how, and where people do ordo notbuy a product. Gender has an important role in consumer behavior. Because, the differences between men and women about expectation, want, need, life-style etc. reflectto theirconsumption behavior.Survey of effect of gender ...  Read More