Simin Saliani; Mohammad Lagzian; Ali Maghool
Volume 6, Issue 3 , July 2017, , Pages 227-233
Abstract
Today, E-commerce is one the issues raised in business. E-commerce will lead to improve communication at the national and international levels, change the way business is done, and convert traditional markets to newer forms. A new way of shopping that has great benefits is online shopping. Since the ...
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Today, E-commerce is one the issues raised in business. E-commerce will lead to improve communication at the national and international levels, change the way business is done, and convert traditional markets to newer forms. A new way of shopping that has great benefits is online shopping. Since the marketing mix is effective the willingness of customers to buy, the aim of this study is to review effect of electronic marketing mix on the willingness of customers to buy online. This study is a descriptive survey with applied goals. The statistical population included internet shoppers in the universities of Mashhad city that have done internet shopping at least once. For this purpose, among university of Applied Science and Technology,Ferdowsi University and Islamic Azad university, Ferdowsi University was selected as the cluster and then 380 persons were selected through random sampling method. Aquestionnaire was used to collect data and the reliability of the questionnairewasassessed by Cronbach'salpha coefficient. Research hypotheses were examined by using a One- SampleT-Test to investigate the efficiency of each variable and Friedman Test was also used to rank variables. The results showed that factors of communication, information collection, product, distribution, price and brand are effective on willingness of customers to buy online.
Amin Zohdi; Ali Maghool; Yousef Ramezani; Seyed Ebrahim Hosseini
Volume 5, Issue 3 , July 2016, , Pages 214-223
Abstract
Existence of committed and professional manpower in any organization will reduce absenteeism, delays and displacements; moreover, it will lead to a significant increase in organizational performance, employee mental vitality, achieving organizational and individual goals. Considering the importance of ...
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Existence of committed and professional manpower in any organization will reduce absenteeism, delays and displacements; moreover, it will lead to a significant increase in organizational performance, employee mental vitality, achieving organizational and individual goals. Considering the importance of this issue in organizations, the aim of this study is to investigate the impact of professional commitment on organizational commitment dimensions of Qavamin bank employees in Khorasan Razavi province. In the present study, the required information was collected through a questionnaire. Statistical sample of study is Qavamin bank employees in the cities of Mashhad and Neyshabour that are selected randomly. The reliability of the questionnaire was assessed by Cronbach's alpha coefficient. In the present study, structural equations are used to examine the research hypotheses; furthermore, LISREL and SPSS software were used to analyze data. The results indicate that there is a positive relationship between professional commitment and organizational commitment.
