Ali Reza Shahraki; Mohammad Reza Shahraki; Rahil Dejkam
Volume 6, Issue 2 , April 2017, , Pages 147-160
Abstract
Today, due to advances in information technology, improving management approaches and expansion of competitive markets, markets are overloaded with excess supply. These conditions have been lead to consider clients as the real rulers of the market. In this economic climate of customer-focused, organizations ...
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Today, due to advances in information technology, improving management approaches and expansion of competitive markets, markets are overloaded with excess supply. These conditions have been lead to consider clients as the real rulers of the market. In this economic climate of customer-focused, organizations have to moving from focus on the product to focus on the customers and manage their behavior, in order to provide maximum efficiency for organization and their customers. Therefore, it is important that managers should make good use of the information systems instruments, such as Business Intelligence (BI) to extract desired information form enormous data volumes quickly in order to increase the profits of their organizations. This study has tried to investigate the effect of implementing BI on improving Customer Relationship Management (CRM) in Pars Modir's Research and Scientific Center. To this end,a conceptual model has been formulated that in which information technology, knowledge management and organizational conduciveness towards BI were identified as input factors, while customer orientation was modeled as outcome factor. Our research hypotheses were examined using Partial Least Squares (PLS) technique and T-value statistic. Results supported our research model, showing that all input factors were positively and significantly affected the success of CRM.
Mohammad Reza Shahraki; Zeinab Bahraini
Volume 2, Issue 4 , October 2013, , Pages 248-261
Abstract
Transformational leaders, use personal capabilities of individuals to promote peoples' ideals and lead individuals and organizations a higher point of transformational performance. This research aims to investigate the relationship between transformational leadership and orientation toward entrepreneurship ...
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Transformational leaders, use personal capabilities of individuals to promote peoples' ideals and lead individuals and organizations a higher point of transformational performance. This research aims to investigate the relationship between transformational leadership and orientation toward entrepreneurship through correlation research method. Participants of the preset study were 134 employees and managers that were selected randomly through Cochran formula in Mobin Petrochemical Company. Data was collected by Boss and Avolio questionnaires of transformational leadership; and Hogus and Morgan questionnaires on transformational orientation .The data was analyzed through SPSS19 software. Research Findings show that level of using transformational leadership in Mobin Petrochemical Company and dimensions status of EO in Mobin Petrochemical is less than average. Also results of correlation coefficients showed that there is a significant relationship between transformational leadership and Entrepreneurial orientation and its indices. And Results of stepwise regression analysis showed that among transformational leadership components, "inspirational motivation" is the most powerful one to predict entrepreneurial orientation in organization.
