Samane Jabar; Tooraj Sadeghi; Vahid Sinaee
Volume 6, Issue 3 , July 2017, , Pages 193-198
Abstract
Marketing science has earned a special status among industrialists and academic circles over the past few decades. Scientific marketing has entered into business arena for a long time. Moreover, in the last three decades, we have seen that marketing science has entered to politics affairs which have ...
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Marketing science has earned a special status among industrialists and academic circles over the past few decades. Scientific marketing has entered into business arena for a long time. Moreover, in the last three decades, we have seen that marketing science has entered to politics affairs which have its own proponents and opponents. Political marketing is a well-known phenomenon in western liberal democracies and has many similarities with free market economic system, so we can consider political marketing as a very complicated business which competition is the most important factor in this field like commercial market. The aim of this study is to investigate impact of political marketing tools on the behavior of voters and their priorities in the eleventh Iranian Presidential Elections. The statistical population included people living in Mashhad city which 384 persons selected randomly. The results showed that TV Ads, comparative advertising ,Network Advertising, finding someone's fault, automated messages, pre-election campaigning, and using celebritieshave a significant impact on voters' behavior. However, there was not significant relationship between fake polls, destructive promotional plans, video imaging and voters' behavior.
Razieh Omidvar; Farokh Ghouchani; Tooraj Sadeghi
Volume 6, Issue 3 , July 2017, , Pages 214-220
Abstract
This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation ...
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This research was doneto investigateeffectivenes reasonsof adoption the internet. rby exporte The way of research is descriptive and .The way ofcollection data is standardquestionnaire. statistical population in khorasan Razavi For analysis of data has used statistical description and for elicitation the thesises was used the pierson corelation coefficient and The results showed that all the thesieswere confirmed and so all the export firms internet for their interntionl business.it means that ther is positive and significant between learning orientation and firm’ market orientation, percived ease of use of the internet, percived usefulness of use of the internet and intention of use of the internet. Export, marketing, market orientation, learning orientation, percived ease of use of the internet, percived usefulness of use of the internet.
Tooraj Sadeghi; Khadijeh Ghaemmaghami Tabrizi; Hadi Taherpour Kalantari
Volume 5, Issue 2 , April 2016, , Pages 135-139
Abstract
Recently, developing business plan is one of useful tools for achieving goals of organizations and familiarizing managers with strategies. The universities employ business plan in order to attract more students, or allocating resources efficiently. It is in regard to increasing student’s tendency ...
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Recently, developing business plan is one of useful tools for achieving goals of organizations and familiarizing managers with strategies. The universities employ business plan in order to attract more students, or allocating resources efficiently. It is in regard to increasing student’s tendency to academic education and competitive market. This is the first study that attempted to develop a business plan for one of Islamic Azad Universities. These are the key innovation in this research: Applying business plan software for developing target ways to achieve university objectives,Time series technique for forecasting. One of the most important objective s of the research is based on following and identifying opportunities and resources that creating values. It also can be considered as a platform for programming and managing the strategies of Islamic Azad University Neyshabur-Branch. The major outcome outcomes of this research including: Developing a plan balancing between goals and available resources. Investigating the overall goals, identifying the values and vision. Investigating and recognizing SWOT in business area of Islamic Azad University Neyshabur-Branch. Investigating and establishing profitability guidelines for the university.
Seyyed Ebrahim Hosseini; Tooraj Sadeghi; Massoud Javidi Zargari
Volume 2, Issue 3 , July 2013, , Pages 171-176
Abstract
Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share ...
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Iranian Carpet which displays art identity and culture of Iranian is a commodity considering by many people in today's world, and this could be a good explanation for needing use differences marketing strategies in order to increase sales of this product. Therefore, considering that the market share of handmade carpet competitors such as flooring is increasing, and one of the factors is strongest substitutes for this product; hence, appropriate action should be taken so as to maintain and surpass in this competitive market of flooring by using knowledge of marketing, application tools and suitable solutions of marketing in this field. This research is in terms of practical and descriptive approach. A questionnaire was designed for this study that after validation distributed among vendors of handmade carpet in Khorasan Razavi. The results indicate that all the strategies which considered in this paper are effective on domestic sales of hand made carpet. They are listed in priority: promotion, distribution and price.
Maryam Jafari; Tooraj Sadeghi; Seyed Abbas Mir Ibrahim Esfahani
Volume 1, Issue 1 , January 2012, , Pages 19-26
Abstract
In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging ...
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In recent years by increasing role of the Internet in the trading and selling of goods, therefore, Internet brand has become one of the most important issues. Today, brands have become a symbol of international capitalism. Hence, the aim of this study was determining effect of electronic brand on encouraging customers to buy online. The aim of this study was determining impact of electronic brand on persuading customers to buy online. This research is practical and inductive. The sample of this research was in Islamic Azad University of Khorasan Razavi Province and cluster sample was used. In addition, the sample was included 380 persons and also a survey was used in order to collect data. Following, Cronbach’s Alpha and t-test were used to test the reliability and hypotheses respectively. Moreover, Friedman test was used in order to rating variables. Results indicated that all four factors are defined in electronic brand which contains the mental image, satisfaction, and loyalty, multimedia capability had a significant impact on persuading customers to buy online. Eventually, mental image and multimedia capability were the most and least important respectively.
